Privacy Policy

Information We Collect

• Contact details you submit, such as first name and email address.
• Quiz answers, written context, result segment, lead form status, and checkout handoff details.
• OTP verification activity, including request timing, verification attempts, and expiry status.
• Technical and attribution data, such as IP address, device, browser, page URL, referrer, UTM parameters, click IDs, cookies, and similar identifiers.
• Payment and purchase metadata handled by checkout and payment providers when you choose to buy.

How We Use Information

• To run landing pages, diagnostics, email verification, result pages, and checkout handoff.
• To send your diagnosis, transactional messages, product updates, educational emails, newsletters, and offers.
• To measure funnel performance, improve copy and offers, prevent abuse, debug errors, and protect security.
• To comply with legal obligations, resolve disputes, and enforce terms.

Email and Newsletter Consent

If you submit your email and keep marketing enabled, or where applicable law allows marketing on an opt-out basis, we may retain your email and preference record to send your diagnosis, newsletters, product updates, educational content, and offers until you unsubscribe or ask us to delete it. Transactional or service emails, such as OTP messages, purchase receipts, access notices, security messages, suppression records, and legal records, may still be kept or sent when needed.

Cookies and Tracking

We may use cookies, pixels, analytics tools, and attribution parameters to understand how people reach and use our landing pages. You can manage non-essential cookie preferences on the cookie preferences page. Strictly necessary cookies are used to operate the pages, preserve security, and remember your choices.

Service Providers

We use providers for hosting, email delivery, OTP verification, checkout, payments, analytics, attribution, abuse prevention, and operations. These providers may process information only as needed to provide their services to us.

Retention

We keep lead records, diagnostic answers, attribution data, checkout metadata, and email preference records for as long as reasonably needed to operate the funnels, follow up with you, improve our business, satisfy legal obligations, resolve disputes, and enforce our terms. We may retain unsubscribe, transaction, security, and compliance records even after a deletion request where required or reasonably necessary.

Your Choices

• You can unsubscribe from marketing emails using the unsubscribe link or by contacting us.
• You can ask us to access, correct, or delete personal information where applicable law gives you those rights.
• You can manage browser-level cookie choices at /cookies.

Contact

For privacy requests or questions, contact us at dmitry [at] dowhatmatter [dot] com.